You don’t need an expert to tell you knowing how people use your website is key to making it better. Google Analytics 4 (GA4) is the perfect tool for the task; it’s free and easy to set up!
To add Google Analytics 4 (GA4) to your WordPress site: create a GA4 account, choose a plugin for WordPress that works with GA4, and activate this plugin on your WordPress site. Finally, connect your GA4 account to WordPress through the plugin.
Adding GA4 to your WordPress site is incredibly simple. This article will show you how, regardless of your technical proficiency. By the end, you’ll be ready to use GA4 to improve your website!
The first step is setting up Google Analytics 4 (GA4) for your website. Here’s how you can get started:
Next, choose your preferred platform to collect data. Since I’m doing the set up for my blog, I picked Web. After that, set up your data stream by providing your website URL and stream name.
If the web stream is created without a hitch, then you’ll have access to a Measurement ID, but we’re not done! You still need to integrate it to your WordPress site before Google Analytics can begin data collection.
In the next two sections, I’ll go over how you can integrate GA4 into WordPress manually and automatically using a plugin.
After setting up your GA4 account and obtaining your Measurement ID, you have two primary options for integrating GA4 with your website: using a website builder or CMS plugin, or installing the code manually.
For those who prefer hands-on control or have specific custom needs, manually adding the GA4 tracking code to your WordPress site offers flexibility and ensures that you’re directly involved in the setup process.
Upon completing your GA4 property setup, Google Analytics offers “View tag instructions.” Here, you’re presented with two options: “Install with a website builder or CMS” and “Install manually.” For manual installation, select “Install manually” to get your unique GA4 tracking code.
If everything is working as expected, you should be able to view analytics for your website from the Google Analytics dashboard in a couple of hours.
Manually adding your GA4 tracking code to your WordPress site is a more technical approach, but it gives you complete control over the installation process.
Next Steps: In the next section, we’ll explore how you can achieve the same outcome using a website builder or CMS to install a plugin, offering a more straightforward and less technical method for integrating GA4 with your WordPress site. This approach is particularly appealing for users looking for convenience and ease of use.
For those seeking a simpler, less technical route to add Google Analytics 4 (GA4) to their WordPress site, plugins offer a convenient solution.
There are several freemium plugins available that facilitate this integration. In the GA4 dashboard, click “Select your platform” to get started.
Google Analytics has plugin support on numerous platforms, including Shopify, Drupal, Duda, and more. If you provide your URL and click the “Scan” button, it will automatically choose the best option for you.
Because my site is a WordPress blog, it picked Monster Insights, which is a fine choice its ease of use and comprehensive features, but it’s not the only option available. Other popular plugins include: ExactMetrics, Analytify, and WP Google Analytics Events.
For this tutorial, I use Monster Insights, but any of the above work just as well.
Monster Insights is a powerful plugin that makes integrating GA4 with your WordPress website straightforward. Here’s how to set it up:
And you’re all set! It may take a few hours for data to appear after the initial setup. By using Monster Insights or similar plugins, you can enjoy a hassle-free way to integrate GA4 with your WordPress site, benefiting from detailed analytics without diving into code.
This approach is ideal for users who prefer a user-friendly interface and quick setup, allowing you to focus more on interpreting your data and less on the technicalities of implementation.
Adding Google Analytics 4 (GA4) to your WordPress site helps you see how well your site is doing. You can do this by adding code yourself or using a plugin like Monster Insights. This lets you know what your visitors like and helps you make your site better.
GA4 offers many benefits that can help improve your website. With GA4, you can see which pages on your site are the most popular and how people find your website.
Additionally, you can track if people do what you hope on your site, like signing up for newsletters or buying products, and how users interact with your site on different devices, whether they’re on a phone, tablet, or computer. This helps you make sure your site works well for everyone.
Use what you learn from GA4 to make your website better. You can change things to make sure your visitors like what they see and come back for more. Keep learning from GA4, and watch your website grow. It’s all about making small changes that make a big difference!
For more marketing tips and tricks, check out my post on how to write a YouTube script.
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